Pay per click advertising (PPC) is a search engine marketing technique that requires you to
pay a fee every time someone clicks to your website from an ad you've placed in a search engine's results. The more you agree to pay per click (or bid) for a specific keyword and the more effective your ad, the higher your site will rank in the paid search results.
Through a managed Pay-Per-Click (PPC) campaign you get:
- Advantage - Pay-per-click advertising deliver immediate results.
- High ROI - Full ROI tracking identifies which keyphrases are effective to a sales / enquiry level. Strategic campaign management and refinement then cuts spend wastage & ensures maximum ROI.
- CPA led results – Comprehensive CPA (Cost per Acquisition) data enables to provide sales / enquiries on a CPA driven basis.
- Bid Management & Campaign Tracking - Utilizing sophisticated campaign management tools we can adjust keyphrases according to pre-defined parameters. Bids can be updated up to 24 times a day and ‘rules based’ bidding enables us to avoid bidding wars, take advantage of price gaps, and set time based bids.
- The Search Engines – Close relationships with search engines ensures rapid campaign implementation and updates, which consequently means instantaneous results.
- In-Depth Reporting – You will have direct access to your online client area. This provides immediate access to granular performance data on all keyphrases, ROI, CPA & sales figures in a custom-reporting format.
- Experience – Alliance Web Solutions has a wealth of experience. This knowledge & understanding gives Alliance Web Solutions the proven ability to ensure your Pay-Per-Click campaign is a success and achieves target driven results.
